• Where they come from on the web, for example a referring domain
  • By their identity, for example a customer ID or email address
  • By geographic location such as city, state or country
  • A custom property such as an action they took on your website 

Not Every Question Applies to Every User

With Qualaroo's advanced targeting you can target questions to users based on a variety of attributes including: 

Advanced Targeting for Advanced User Research

Learn more about Advanced Targeting in a demo!

Qualaroo is trusted by leading brands

Qualaroo gives us the insights we need to answer specific questions, connect with our customers, and in general feed ideation during early stages of product discovery.

Laura Schaffer, Product Manager for Twilio’s Experimentation Platform

We’ve used Qualaroo to ask students to rate the quality of machine-translated captions and  from the responses, we've been able to make product optimizations that improve the caption editing capabilities for instructors.

Claire Menke, 

Director of UX Research for Udemy

What customers are saying

We are quite keen on establishing more of a pulse format than a long traditional, involved survey format. Qualaroo is powerful when it comes to this kind of surveying strategy.

Ajantha Suriyanarayanan

Director of Consumer Insights for Art.com

We used the feedback data from Qualaroo to completely redesign our branded landing page and validate our hypotheses. Qualaroo gave us a 16% lift in conversion at 98% statistical significance.

Jaxon Lam , Senior Strategist 

Web Growth, Hootsuite Media Inc.

Start targeting the right users and get the feedback your team needs today!

Do you want to improve conversions?

Use Qualaroo surveys to gather insights and improve messaging.